Marketing Workshop

Marketing has always been about persuasion.
Now it must also learn in real time.

An Overview

AI in marketing is not about producing more content, faster.

 

It is about reading markets clearly and making better decisions at speed. Manabu’s Marketing workshop is built for teams that want to move beyond fragmented data, manual analysis, and intuition-led planning. Through hands-on, in-person learning, participants use AI to extract insight, sharpen strategy, and bring greater clarity and consistency to how marketing decisions are made.

Modules

What will you learn in this module?

Module 1

Introduction to Gen and Agentic AI in Marketing

● Learn fundamentals of Prompt Engineering
● How can these be applied for marketing and advertising

Module 2

Customer Insights and Sentiment Analysis

● Use AI to extract insights from surveys, reviews, social media
● Covert these insights into actionable items

Module 3

Personalization and Marketing Communication

● Design personalized segment specific campaignsa
● Design cohort based customer messaging

Module 4

Marketing Analytics and Reporting

● Automate Marketing Analyticss
● Create campaign summaries and executive level reports

Module 5

Market Research and Competitive Intelligence

● Use AI to gather competitor intelligence and marketing insights
● Analyse this for recommendations 

Module 6

Go-to-Market Planning and Pricing Strategies

● Use AI for GTM Planning and channel mix optimisation
● Generate dynamic pricing strategies

Module 7

Brand Storytelling and Content Design

● Use AI for campaign Ideas
● Create multimedia content and web pages using AI

Module 8

The Future of Marketing with AI

● What are the emerging AI trends in marketing
● What will the marketing function look like in the age of AIa

Teams & Functions

Who is this course for?

Outcomes

Outcomes that you can expect

Transforms marketers from campaign executors to AI-empowered strategists who can design, test, and adapt at speed.

Reduces time spent on routine analytics and reporting, freeing focus for creative and strategic decisions. 

Enables teams to personalize at scale, improving conversion and retention across channels.

Enhances the ability to read markets in real time — predicting trends and adjusting strategies dynamically.

Builds confidence to lead AI-driven marketing transformation within the organization.

Change doesn’t wait. Neither should learning.

The Manabu Method